It’s that time of year again, Apple is about to take the stage for its big September keynote. This year’s theme? “Awe Dropping.” The event kicks off on Tuesday, September 9, 2025, at 10 a.m. PT (that’s 1 p.m. ET) live from Apple Park in Cupertino, California.
So, what can we expect? Here’s the scoop.
The Star of the Show: iPhone 17 Lineup
Image: MacRumors
Every September, the iPhone takes center stage, and 2025 is no different. Apple is set to reveal the iPhone 17 family, which could include:
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iPhone 17 – the reliable “main” model with nice upgrades.
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iPhone 17 Pro and Pro Max – think sharper cameras, longer battery life, and a few premium touches.
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iPhone 17 Air – rumored to be Apple’s thinnest iPhone ever. If you love sleek and light, this might be the one to watch.
New Apple Watches on the Way
Image: Apple
Apple isn’t stopping with phones. The Apple Watch Series 11 is expected, along with the rugged Apple Watch Ultra 3. Rumors hint at better health tracking, stronger GPS, and maybe even some new band options.
And here’s where you can make it yours: swapping the default strap for a Nava Bands. Sporty silicone for the gym, sleek leather for the office, whatever your style, a fresh strap instantly upgrades the look of your new watch.
AirPods Pro 3: Your New Gym Buddy?
Image: PhotoArena
The AirPods Pro 3 might finally make their debut. Word is they could track your heart rate and body temperature, on top of better noise cancellation. Imagine earbuds that not only play your workout playlist but also keep tabs on your health.
Apple Intelligence Gets Smarter
“Apple Intelligence” (aka Apple’s AI features) will likely be a big talking point. Expect Siri to sound smarter, productivity tools to feel more seamless, and overall smoother performance across iPhone, iPad, and Mac.
What You Won’t See
Don’t hold your breath for new Macs or HomePods at this one. Those are probably being saved for later this year.
How to Watch
If you’re in the U.S., set your reminders:
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10 a.m. PT
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1 p.m. ET
Apple will stream the keynote on its website, the Apple TV app, and YouTube.
Final Thoughts
Apple’s September event is always a highlight on the tech calendar, and this year’s “Awe Dropping” theme has fans buzzing. With the new iPhone 17 lineup, AirPods Pro 3, and Apple Watch Series 11, there’s plenty to look forward to.
And when it comes to making your Apple Watch truly yours, Nava Bands - premium straps for your Apple Watch, are the perfect finishing touch. A fresh strap doesn’t just change the look, it elevates the whole experience.
Grab your popcorn (and maybe your credit card), this one’s going to be fun to watch.
